Under Armour Chicago Brand House By Helios Interactive

For the grand opening of their new Brand House specialized shop in Chicago, Under Armour intended to make a large sprinkle. Helios produced the excellent video game to obtain guests inflated at the event. By constructing a magnificent 3D virtual atmosphere of Chicago and using a Kinect cam to recognize details motions, visitors completed against each other in a 3 phase race via the iconic cityscape. After diminishing Michigan Avenue, kayaking via the Chicago River, and also going up the stairs of Willis Tower, visitors were then awarded with a virtual view and photo ops from atop the Chicago spots structure. The picture confirmed a worthy keepsake with 84% of guests opting to obtain it while the event itself was a significant success.

Client: Under Armour
Company: Agency EA
Launched: March 6 2015
Occasion Duration: 3 days
Task Video Music: “Bed-Stuy (Super Cop)” by Strfkr
UI Design: Helios Interactive
Front End Development: Helios Interactive
Technology Integration: Helios Interactive

Brand House