Here’s how brands are responding to #CESblackout

Image: Jack Morse/Mashable

CES, the world’s largest trade show, brings together the world’s innovators, influencers, and enthusiasts to demo and drool. It’s happening this week at showrooms across Las Vegas. 

Also, its power just went out. Awesome. 

While they wait in the dark for the fun to resume, tech brands have had to find ways to make their own fun. Namely, tweeting about the incident, with that signature 2018 cynicism. 

We blame the robots. 

The Teslas, of course, are still alive and well…

…as are the polaroid cameras. 

And many glow-in-the-dark products have found their time to shine. 

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